This is the Catalina Wine Fort SXSW badge. It was created for an exclusive party during SXSW and was intended as the ticket into the event. Today, I’ll describe the process of creation and the process of staging the photo of the final piece.
The Effing Catalina Wine Fort was a party that focused around music and wine consumption as well as a brief technology aspect. Being that the name wine fort should immediately conjure images of wine, I decided that would be a center theme without being completely overt that it is redundant.
I started with wine glass shapes that were very representational of their inspiration, however decided to focus more on the shapes that could contain information. This thought process led to a rectangle with rounded edges that would contain the “meat” of the information. Inside of this stemmed rounded rectangle, we see the Texas State Capitol created using vertical shapes and topped with the upper half of a wine bottle. The background’s wave lends an allusion to white whine in the glass, while the verticals draw the eye up and down on the type.
The horizontal blue lines act as a boundary that not only offers a color break, but also leads the viewer’s eye back to center.














